Independent since 2013
Senior paid media management, without the agency layers.
I personally manage paid media for established e-commerce and B2B companies across Google, Microsoft, Meta and LinkedIn, from strategy through execution.
The person you hire is the person in your account.
Discuss your paid media programStrategy and management
The platforms that carry the spend, managed properly, rather than nine services managed thinly.
The strategy comes first. Which channels deserve budget, what each one is accountable for, and what to stop spending on. The platform work follows from that decision rather than the other way around.
Search, Shopping and Performance Max
Account structure and bidding built around margin, not click volume.
Run as its own channel
Not a Google import left on autopilot. Lower competition, and usually a lower cost per acquisition.
Prospecting and retention
Built on catalogue and audience structure, with creative testing judged against incremental return.
B2B programs
Where the buying committee matters more than the click. Spend controlled against pipeline, not leads.
Feed management
Merchant Center, Meta catalogue and Microsoft feeds. Feed quality sets the ceiling on what Shopping and Performance Max can do, so it gets managed continuously rather than set up once.
Beyond the core platforms
Amazon Ads, TikTok Ads, X Ads and other paid channels, added when they earn a place in the mix rather than because they appear on a list.
E-commerce
Revenue and contribution margin, feed quality, Shopping and Performance Max structure, and acquisition cost held inside a target you can actually trade on.
B2B lead generation
Qualified pipeline over raw lead count, longer sales cycles, and multi-platform acquisition measured against what the sales team closes.
Why a seasoned marketer still matters
Reporting tells you what happened. It doesn't tell you what to do.
Paid media has more automation and less visibility than it did five years ago. The tools are better than they have ever been at producing explanations, and those explanations are usually right.
What they cannot carry is the part that comes from having run hundreds of accounts. Knowing which anomaly is a problem and which one is noise. Knowing that a drop in return is a feed error rather than a bidding issue. Knowing when the right move is to do nothing at all.
That judgment is the job. The reporting is the input to it.
How the work actually runs
No account managers. No handoff to a junior after onboarding.
Most agencies sell you a senior strategist and then hand the account to whoever has capacity. I am the only person who touches your account, from the first call onward. When you email, I answer.
Direct access
One contact, no ticket queue, no status call that exists to fill an hour.
A deliberately limited roster
I work with a small number of established advertisers so I stay directly involved in strategy and execution.
Reporting you can read
Built to answer what changed and why, not to fill a slide deck with screenshots.
Discuss your paid media program
Tell me what you are running and what is not working. If it looks like a fit, the next step is a short call with me, not a sales team.
Best suited to established advertisers with meaningful ongoing paid media investment.